Kinedu News: Tracks Feature Released

Hi Readers!

We are happy to announce that our Kinedu Tracks feature has just been released! Our Tracks program is designed to support your baby’s development by working on a specific skill. These skills include sitting, crawling, walking, building social skills, saying his first words, and many others!

Unlike the Kinedugram, that works to boost holistic development, the Tracks program is focused on achieving a specific goal. Our Tracks catalogue includes 19 fun tracks for you and your baby, with a total of over 270 activities! Activities range from simple to complex, so that everyone will find something they like! For example, if you are looking to prepare your child to crawl, the ‘Learning to crawl’ track will provide activities that range from 0 to 9 months. The simplest activities will work on strengthening your baby’s legs, arms, and core, while the most complex will include practicing the all fours position.


Tracks are currently available on our web app, exclusively for our premium users!

Visit for new brain-building activities!


If you want to learn more about Kinedu Tracks or other Pedagogical Content, feel free to reach out to us at hello (@) We’ll be happy to answer your questions!


Have a great weekend!


The Kinedu Team

How to: First aid for choking

Since choking can be a life-threatening emergency, staying calm is essential, and the best way to ensure that you keep your cool is knowing what to do!

Hopefully you will never be in a situation where you’ll have to give first aid to your little one, but babies tend to bring everything into their mouths. This is a normal part of their development and exploration, but also might putting them at an increased risk for choking! At this age, babies tend to choke on food, little toys, and get caught in drawstrings and curtain cords. Basically everything that surrounds them may be life treating!

We give you some tips and steps to follow if you find yourself in this situation.

How do you know that your baby is choking?

Be alert to signs. Something may be blocking his airway if your baby…

  • Is suddenly unable to cry or cough.
  • Makes odd noises or no sound all while opening his mouth.
  • Skin turns bright red or blue.

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Developmental Edge: The Serious Need for Imaginative Play

When people think of play, they automatically think of children engaging in physical exercises such as tag, ball games, or playing on slides and swings; in other words, kids exploring their physical environments. Play has been shown to be a key component in development in a child’s early years. Even the United Nations High Commission for Human Rights has recognized it as a right for every child! But although physical play is the first thing that comes to mind, this is not the only kind of play. In fact, there is another type of play -imaginative or pretend play- that has caught the eye of many researchers, educators, and psychologists because of the many benefits it may provide.

According to Laura E. Berk, renowned professor and researcher in the field of child development, imaginative play stimulates the senses and generates opportunities for exploration and creative thinking that can help your little one improve various language, emotional, social, and cognitive skills; including creativity, impulse inhibition, and empathy!

At what age does pretend play start to emerge in children?

According to research, imaginative play emerges when your child is around 12 to 18 months of age. In fact, by the time your little one turns 18 months old, you will begin noticing behaviors such as trying to feed a doll with a spoon, or picking a block and bringing it to her ears as if it were a phone. Although early forms of pretend play are mostly solitary, by the time your kid turns 2, you will notice that she enjoys the company of her peers. Play allows children to develop their imagination, physical agility, cognitive prowess, and emotional strength. It is through play that children at a very early age learn to interact with people and understand the world around them.

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About Kinedu (Part 2): The time is right to innovate

Hello again! Last week I wrote about the importance of the first few years of life, what we in Kinedu understand to be both critical and under-attended by most. We take for granted those precious months where the brain is most sensitive to learning. Today we have incredible amounts of tools that can help us navigate our child’s development. Technology is leaping forward at a speed unheard of in human history. It is time to take advantage of the convergence of technology and early developmental science to improve the outcomes of millions of children across the world.


Deflationary economics, technology, and our future

We think we can impact how parents engage their babies throughout the world. The timing is just right – on one hand, we now know enough about early development to understand its importance and magnitude; on the other hand, technology has advanced so far that we can reach, with a voice that will be heard, hundreds of millions of people across the whole world, not only developed countries. Take my home country, for example – nearly 30% of all Mexicans have smartphones with broadband access. Broadband penetration is no longer something the elites have – some even want to declare it in the constitution as a universal human right!

Mark Suster, a leading venture capitalist and avid blogger, talks about the deflationary impact of technology as his investment thesis. Like never before, our unprecedented access to technology – both getting cheaper every day and becoming much more prevalent in our daily lives – has helped society accomplish achieve things such as (and I quote a few of the achievements):

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About Kinedu (Part 1): Why we do what we do

Hello everybody! As you might have noticed, we’ve been working on blog posts to help you navigate those early years as a mother (or father!). On this occasion, I would like to focus on our young company – specifically, why we are all on this journey, trying to leverage modern day technology to improve the quality of the interactions between parents and their babies. This is the first part of my blog post – stay tuned for the second part, coming next week!

A little bit of the science behind Kinedu – the importance of the early years

Neuroscience – the study of the brain and how it functions – has advanced as much in the last 20 years as it ever had. As tools that allow us to study the developing brain have improved, we’ve learned that the highest sensitivity to learning new skills occurs during the first four years of life – and drops off dramatically afterwards. This doesn’t mean that your brain stopped learning after you turned 5; only that learning something new gets quite harder. Below you can see a chart that traces the sensitivity of the human brain for developing specific human abilities over time – you’ll notice how it all goes down after the third birthday.


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